Desktop,Productivity,Tools & Utilities

Pipedrive vs Insightly – Which One is The Best?


Both Insightly and Pipedrive are capable of carrying out their main function: automating the sales force to help your company track, manage and store each interaction with your customers in a single centralized record.

As a general rule, this type of software is implemented within commercial departments and seeks operational efficiency to drive sales. However, when comparing Insightly with Pipedrive, you will have noticed that one has more reviews and ratings than the other so it is clear that both, although they offer similar services, have some differences. If you want to know which of the two is better for you, then find it out here.

Pipedrive vs Insightly



With nearly 230,000 users, Pipedirve is the favorite CRM among small businesses thanks to its efficiency, simplicity, and affordable price.

Pipedrive organizes leads so that you always have a complete view of the entire sales funnel of your company or department allowing you to quickly focus on the prospects with the highest probability of closing deals.

Pipedrive vs Insightly
Pipedrive vs Insightly

In addition, Pipedrive CRM maintains a history of each interaction with the customer, prioritizing the next steps in a task manager so that you never get lost. The entire tool is designed to help commercial teams to close more contracts and keep the focus on what your commercials do best: sell.

Evaluation and Assessment

  • Overall score: 4.6 / 5
  • Positive reviews: 93%
  • 98% of users recommend it to a friend
  • Deployment: Cloud
  • Best for: Small and Medium Businesses. From 1 to 50 users.
  • User Price: From US $12.50 per month per user
  • Markets: Europe, Asia, Australia, Brazil, Canada, China, Germany, India, Japan, Latin America, Mexico, Middle East and Africa, United Kingdom, United States
  • Supported languages: English, Spanish, Dutch, Finnish, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Turkish


  • API
  • Activity board
  • Activity tracking
  • Automatic notifications
  • Reports and statistics
  • Calendar management
  • Contact database
  • Custom Fields
  • Customizable reports
  • Automatic reminders
  • CRM integration
  • Customizable templates
  • Email integration
  • Data import
  • Mobile integration
  • Data export
  • Third party integration
  • Task management
  • Task scheduling
  • Template management
  • To do list
  • Visual analytics
  • Sales reports
  • Sales tracking
  • Search functionality

And much more.

Pipedrive vs Insightly
Pipedrive vs Insightly

Pipedrive has certainly achieved what it set out to do and promises with its CRM. Being a cloud-based sales management software that focuses on getting more sales in less time for your organization. Forgetting almost completely about the administration, configuration, and tuning part of the tool. Something that is very much appreciated today. Especially in small and medium-sized companies where there is always a lack of time for everything. However, this service also has some downside:


  • Very easy to configure.
  • Excellent user interface and UX.
  • Great usability
  • Competitive price
  • It works on mobile devices.
  • Visual sales funnel
  • Drag and Drop Features
  • Visible customer file
  • Integration with G-suite
  • Oriented to Lead Generation
  • Flexible and customizable
  • Visual, simple and efficient reports
  • Free trial


  • Limited reporting interface
  • The mobile app doesn’t always sync
  • Necessary adaptation period
  • Absence of internal email platform
  • Support limited to office hours
  • Limited and non-customizable reports

All users agree that Pipedrive CRM is extremely easy to use. Even for the less technologically advanced people. The truth is that everything is designed to make usability the most important part of this tool. In this way, just import the old contacts from your previous CRM or spreadsheet to get to work from minute one without problems.

Plans, Prices and Conditions

This cloud CRM program offers different plans and prices for small and medium businesses.

In total they offer up to 4 different plans according to your needs:

  • Essential: US$12.50 per month per user.
  • Advanced: US$24.90 per month per user.
  • Professional: US$49.90 per month per user.
  • Enterprise: US$99.00 per month per use.

All plans are paid monthly or annually with a discount per user.

Although they do not offer free versions, you have a 30-day free-of-charge trial to try any of the 4 plans. However, there is a limit of users. And it is that to obtain more than 50 users in an account you will have to contact them directly.



This service has more than 1.5 million users and about 25,000 companies around the world. This makes it the most popular CRM software among G-suite users.

Furthermore, Insightly is a leading CRM software. Businesses use it to manage contacts at every stage of the sales process, track customer relationships, monitor their sales channel, and accelerate sales.

Pipedrive vs Insightly

It is specially designed for the user and has hardly any learning curves, facilitating its start-up from the first minute in your company. It does not require installation or specific hardware.

Although it is available for any type of company, the best results of this software have been achieved in small and medium-sized organizations.

Evaluation and Assessment

  • Overall score: 3.9 / 5
  • Positive reviews: 75%
  • 88% recommend it to a friend
  • Deployment: Cloud
  • Best for: Small and Medium Businesses. From 2 to 200 users.
  • User Price: From US $29 per month per user
  • Markets: Europe, Asia, Australia, Canada, China, Germany, India, Japan, Latin America, Middle East and Africa, United Kingdom, United States.
  • Supported languages: English, Spanish, French, and Portuguese.


  • API
  • Activity board
  • Automatic notifications
  • Automatic reminders
  • CRM integration
  • Contact database
  • Custom Fields
  • Customizable branding
  • Customizable reports
  • Customizable templates
  • Data import / export
  • Third party integration
  • Email integration
  • Calendar management
  • Mobile integration
  • Reports and statistics
  • Social media integration
  • Contact management
  • Tags and keywords
  • Automatic notifications
  • Automatic reminders
  • Email tracking
  • Data filtering
  • Document storage
  • File management

And many more.

Pipedrive vs Insightly

Most of the users who have tried the Insightly CRM stand out: how easy it is to handle, the great amount of time it saves and the complete Onboarding process with videos, tutorials and support to master the tool like a professional. What makes it a robust, flexible and efficient software. However, everyone agrees that the price of the higher version can be somewhat expensive for companies.


  • Integrated with G-suite.
  • Easy to use.
  • Low learning curve.
  • Flexible options and plans.
  • Affordable price.
  • Unlimited storage.
  • Intuitive.
  • Powerful and intuitive CRM system.
  • Nice interface.
  • Good mobile app.
  • Incredible reports and analysis.
  • Powerful and diverse features.
  • First-class customer relationship and task management.
  • Free option.


  • Insufficient support service
  • You cannot export / import event data.
  • Slow when executing some tasks
  • Does not include Integration with social networks.
  • Too many sections can be confusing at times
  • Applying filters is tedious
  • Does not allow linking files to tasks
  • Not automatically saved when creating leads, tasks, projects
  • Really very poor user interface, perhaps the worst of all.
  • Little customizable.
  • Few additional functions.

In short, Insightly is a powerful, easy-to-use CRM software that integrates natively with G-suite, being especially useful for SMEs. It acts as a project manager where all the tasks are arranged by workflows so as not to lose track of what is discussed with each client. It also facilitates the construction of long-term relationships with your clients and control of the activity of the commercial team.

Plans, Prices and Conditions

There are up to 4 subscription plans to use Insightly that are tailored to the specific needs of your business.

  • Free: totally free for 2 users but with limited functionalities.
  • Plus: $ 29 per month per user.
  • Professional: $ 49 per month per user.
  • Enterprise: $ 99 per month per user.

All plans are paid annually.


Pipedrive is a sales channel management solution that stands out for its ease of use for users and speed of implementation, while Insightly’s strong point is its native integration with G-Suite.

For many users, when it comes to quality/price, Pipedrive is the ‘winner’ and in terms of usability and functionalities, both Pipedrive and Insightly are very good. On the other hand, it is possible that Insightly is the ‘winner’ in terms of the number of users or employees for which it is designed since it is for up to 200 users while Pipedrive is designed for 50 users.

For this reason, it is not possible to decide which of the two services is better because that is a very personal opinion depending on what you or your company needs, so opinions are very relative. Both services coincide to some extent in offering the same features but differ in others and that affects the price. For this reason, some users start using one service and then over time, they switch to the other one to test both to get a better opinion.

Sudipta Gupta

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